Aly currently works as a strategic and retention marketing professional for Education Advisory Board, a best practice research firm headquartered in Washington, D.C. She is responsible for B2B email communication with K-12 and higher education professionals, as well as client-facing web presence.
Aly is deeply knowledgable on all things education. She easily pivots from writing about IT vendor contracting in a cloud-based era to how independent K-12 schools can handle college admission stress among students. Whatever her audience needs, she is an expert on speaking their language.
Her days include coding out web pages, crafting stellar subject lines, and analyzing data trends to optimize engagement. Ask her about the results of her latest VWO test or why enrollment managers should work more closely with on-campus facilities leaders.